the ALUMNI ENGAGEMENT MODEL OF THE FUTURE
What is the Giving Equation?
There’s a simple equation to re-frame how we think about alumni engagement and university advancement. The concept of “time, talent, and treasure” has been a part of the alumni and advancement conversation for years, but only in the context of what we ask alumni to give to us. What if we flipped the script and thought about that adage in terms of what we give to alumni?
Think of it this way: Provide value ➼ Engage alumni ➼ Inspire giving
We must commit to providing our alumni with what is most desired and valuable. Our alumni crave career connections and the ability to capitalize on the power of the alumni network — the full value of their tuition dollars. We must make this an immediate strategic priority.
What’s the cost of not flipping the script? A lot. We risk losing their affinity to your institution and frankly their willingness to later write checks. It’s so simple, yet so effective.
Schedule of Events
Panels & Presentations from Leaders on #TheGivingEquation
Over the course of a five-part webinar series, join alumni and advancement leaders from institutions across the country to learn about how they’re transforming the future of alumni success on their campuses.
September 24th, 11am PT
Give the People What They Want: When Will We Finally Act on Alumni Surveys?
October 2nd, 11am PT
How Stale Is Your Directory? A Glimpse at the Future of Personalized Connections and Building Deep Affinity
October 10th, 9am PT
Soaring Student Debt, Declining Affinity: How Advancement Leaders Are Addressing the Challenges Ahead
October 17th 11am PT, 2019
The True Measure of Success: It’s Not Just About Clicks - How to Measure the Value of Alumni Platforms, Connections & Mentorship
October 22nd, 11am PT
5 Mistakes in Setting Alumni Strategic Priorities — Avoid These Pitfalls Before Investing in Any Alumni Platform
Presenters & Panelists
Jacquelyn Glasener, Executive Director at Fresno State
Jacqui Glasener has been leading the Fresno State Alumni Association through the transition of becoming a non-dues program that embraces three value points: engagement, recognition and scholarship.
Kristi Laclé, Assistant Vice President of the Jayhawk Career Network at the University of Kansas
Kristi, c’99, holds a degree in Communication Studies and joined the Association to oversee the new Jayhawk Career Network. She has worked for industry leaders including Cerner and Sprint, but also has worked in the non-profit, sports and hospitality industries since leaving KU in 1999. When she’s not cheering on the ‘Hawks, she spends her time cooking, traveling and hanging out with her husband, Paco, and daughters, Emery and Rhyse.
Bridget (Bowers) Holmes, Senior Director, Career & Regional Initiatives at Georgetown University
Over 15 years of experience in higher education including the areas of career development, alumni relations, constituent engagement, volunteer management, and institutional advancement with a track record of building programs and budgets through strategic proposal creation, project management, and creative partnerships, launching innovative award-winning initiatives, and building best in class teams.
Jeff Minhas, Executive Director, Alumni Relations at UC Irvine
Jeff Minhas serves as the Executive Director for Alumni Relations at the University of California, Irvine. He helps to lead alumni engagement initiatives with 187,000 alumni for the UC Irvine Alumni Association. He focuses on building meaningful relationships with alumni and all areas of UC Irvine, enriching the lives of those alumni and engaging them in a lifelong advancement of the university.
Matthew D. Schulz, Director of Engagement at Fresno State
Matthew has 14 years of experience in relational marketing, sales and communications. His newly-created position with the Fresno State Alumni Association focuses on developing long-lasting relationships with alumni and current students.
Megan Frisque, Associate Vice President for Alumni and Parent Relations at Southwestern University
Megan sets and implements the strategic direction for the engagement of alumni and parents to solicit their investments of time, talent, and financial resources in the University.
Mike O’Neill, Senior Vice President for University Advancement at Villanova
Mike brings +20 years of experience in fundraising, alumni relations, communications and marketing. Prior to Villanova, he served as the Associate Vice President for Development and University Relations at Fordham University, his alma mater.
Adam Saven, CEO & Co-Founder of PeopleGrove
Adam is the co-founder of PeopleGrove and has served as its CEO since inception. He previously worked at Google as a Business Analyst from 2013 to 2014, performing data analysis as well as informing strategic decisions for the Online Partnerships Group (OPG).
Matt Kelly, Business Development Manager at PeopleGrove
Matt Kelly joined PeopleGrove from his alma mater of Georgetown University where he successfully managed the Hoya Gateway program, an Alumni Association initiative aimed at connecting students and alumni for career connections and conversations. In his current role at PeopleGrove, Matt works to research and address issues in higher education including equitable access, career services, and alumni relations with PeopleGrove's over 250 partners.